SEO | Search Rankings | PPC | Social Media

Search Engine Optimisation is the art & craft of helping your site appear high up the listings when searches are carried out on Search Engines such as Google, Bing, Yahoo and others. It's no longer enough to build a website & expect other sites to link to it, search engines to index it and searchers to find it. Search engines such as Google are now very focussed on delivering quality search results (known as SERPS - Search Engine Results Page) and they have many different factors that … [SEO...]

Having your site appear naturally in search engine listings through long term search engine optimisation isn't the only way to get your site seen. Sponsored pay-per-click adverts that appear at the side of Google listings, within web pages and on other search engines can be a very effective and fast way to generate traffic to your site. The chances are that you've heard of Google's PPC advertising program called Adwords but there's a host of different schemes available to promote your site on all the major search engines, in sponsored adverts on web pages and sponsored links within site … [PPC...]

Most businesses have long since made sure they've got at least a basic website online, for most new startups it's one of the first things they think about but as time goes on, it's inevitable that you'll want to make changes to your website. Perhaps your opening hours have changed, you want to add more information about a product or you've spotted an old spelling mistake! Perhaps you wrote the site yourself but no longer have the time, or you've lost touch with the original developer. But … [Website Amendments...]

You want your business to be liked. You want your business to be recommended. And you want to hear about any problems before the bad word spreads! You’re probably keen on giving a good impression ‘in the real world’ and know how hard it is to get a happy customer to recommend you whilst remembering the old adage that a single dissatisfied customer will probably go on to tell 20 other people! In these days of Social Media, the online World is just as important in maintaining your reputation and you need to make sure your business is well represented and any negative comments are dealt … [Reputation Management...]

You may think that Facebook is the preserve of Teenagers and that Twitter is just for celebrities but these and all the other Social Media sites make great vehicles for promoting your business, engaging with potential customers and even carrying out customer service. Social Media has become the mainstay of today's Internet and it's an incredibly rich & diverse area with sites such as Facebook, Twitter, Foursquare, Reddit, Digg, Youtube, Stumbleupon and many, many more all generating vast … [Social Media...]